Consumer Acquisition manages a large amount of spend, so that allows us to provide an insider's view to KPIs in the mobile app business. Industry Benchmarks lets you see key KPIs across both iOS and Android, and lets you split the charts by countries and game genres.
The initial view rolls everything up into one, to help you spot overall trends.
To break the chart down into more detail, use the drop-down menus.
If you select one of the choices on the "Split by" menu, you can toggle items on the chart by clicking their names.
This is the same chart as above, with the Casual genre toggled off:
When you toggle the name on one chart, it will apply to all charts on the page.