Suggestions is a powerful tool that will help you take advantage of all opportunities based on current campaign performance but also on your competitors' campaigns' performance. Our system will scan your account and your competitors' accounts and will suggest you try settings or combinations of settings that are performing above average. Our system will also flag campaigns/ad sets that are performing below average.
To tailor suggestions to your objectives, select a campaign objective, business strategy, mobile OS and timespan. If your business strategy is purchases/aeo/vo, make sure you're viewing mature data by excluding the current week in the date selection.
How do Suggestions work?
Once you've made a selection, suggestions will populate. You will be able to compare current KPIs for a specific setting to the account's average when suggestions are based on your own campaigns.
When suggestions come from competitors' campaigns, there won't be a visible average because we do not share this data. However, we pull competitors' suggestions only when these outperform averages.
The system offers suggestions to build new campaigns, increase or decrease spend for specific campaigns or ad sets. Click on the CTA button to follow the suggestions. These will take you to Advanced Reporting or AdBuilder depending on the suggestions. If our system suggests you build a campaign or ad set, these will be pre-populated making the launch easier.