At this step, you'll be selecting Optimization for Ad Delivery, Conversion Window, Bid Strategy, When you get charged, and Delivery Type.
For Optimization & Ad Delivery, you may select Value. Value optimization works by using the purchase values sent from the Facebook pixel to estimate how much a person may spend with your business over a seven-day period. The ad's bid is then automatically adjusted based on this estimation, allowing campaigns to deliver ads to people likely to spend more with your business at a low cost.
Value-Based Bidding optimizes ad delivery to maximize total purchase value to obtain the higher return on ad spend (ROAS).
- Value (ROAS) optimization goal uses data passed into Facebook via the Purchase event to better optimize your ads
- Value (ROAS) optimization goal only supports Facebook Automatic Bidding
- Value (ROAS) optimization goal is available only to Mobile App Installs and Website Conversions Objective