At this step, select information about your audiences. Select Custom, Lookalike Audiences, Location, Location Types, Age, Gender Groups, Languages, Interests, Demographics, Behaviors, and Connections.
You can create a country group by browsing and selecting countries in the search bar, or you can upload a location file that includes the country group.
When selecting Interests, AdRules now offers the ability to expand Expand interests when it may increase conversions at a lower cost per conversion. To increase conversion at a lower cost per conversion, select this option after selecting your interests.