At this step, you can select Placement Settings. You may select specific placements or choose Automatic Placements.
We've released Mobile Device Groups which allow for the creation of device list group and share across accounts. To create a mobile device group, simply make your selection and then click Save, or Share to share across accounts.
You may also use an existing Group by clicking on Load.
Selecting Edit Placement in Adbuilder allows you to test multiple placements under one Ad Set. AdRules offers a tool in the Creative Step to help you customize your assets to fit the requirements of each placement. You can refer to Facebook placements here.
Selecting the appropriate creative for each placement maximizes conversion rate and ROAS.
You can select to support only those placements that support asset customization.
Selecting Exclude Categories will allow you to block an ad from running next to certain types of content. Learn more about excluding categories here.