What is it?
AdRules has three settings that allow you to determine which system is allowed to make bid changes to your Ad Sets. (1) AdRules Only, (2) Mixed Bidding, (3) Automatic Bidding Only.
- AdRules Only: Use AdRules bidding and turn off any Facebook automatic bidding. AdRules will apply bid change rules to all Ad Sets in this Ad Set Group. Applicable bid change rules: Bid Rules, First Few Clicks, Manual Bid. By using this setting, AdRules is 100% in control of all bidding and an Ad Sets using Facebook automatic will be converted to AdRules bidding.
- Mixed Bidding: This allows both AdRules and Facebook Automatic Bidding to make changes depending on how an Ad Set bidding is defined. The bids for Ad Sets without Facebook Automatic bidding can be changed by AdRules. Ad Sets set to Facebook automatic bidding will not be changed by AdRules. Use this bidding option if you are unsure or want to run a mix of both Facebook Automatic bidding and AdRules bidding.
- Automatic Bidding Only: Use Facebook automatic bidding only and switch all Ad Sets in this Ad Set Group to Facebook Automatic Bidding. Any bidding rules you have defined in AdRules (eg. (Bid Changes, First Few Clicks, Manual Bids) will be ignored and only Facebook Automatic bidding can make bid changes. Use of this option puts Facebook in total control of bidding.