What are they?
Interest Groups is a workflow automation feature AdRules uses to help you discover net-new audiences automatically built from Ad Set and Interest performance and app affinity. You can browse all interest groups based on genre, affinity, top performers, status (currently being used), and availability.
App Genre Groups: Discover new audiences based on your app's genre in the App Store.
App Affinity Groups: Discover new audiences based on Interest Groups from similar apps from the App Store.
Top Performing Groups: Easily fight audience saturation with AdRules recommended new audiences based on CTR performance. These audiences are generated weekly, monthly and quarterly and include Interest Groups for your account, and those based on similar genres from all AdRules users.
Interest Groups Used By This Account: Browse Interest Groups that have been run with Ad Sets from this Facebook Account.
All Available Interest Groups: Browse all the Interest Groups that you've created.