Automatic Ad Set Revival is an advanced feature is not required. It erases AdRules "lookback" history and reactivate Ad Sets that would otherwise remain System Paused. This is useful for AdSets with a good lifetime CPA but have recently been paused dur to performance. By erasing "lookback" data but maintain lifetime history, AdRules will only be able to performance from a better time frame.
How does it work?
Paused by Rules ads that have good lifetime CPA can have their "lookback" history erase and reactivated multiple times based on your settings.
- The first reactivation will take place a number of days after the last updated date and time of the Ad Set. The number of days is set (Revive system-paused ad sets every __ days). The last update date and time of an Ad Set is usually (in this case) the date and time the Ad Set was put on System Pause.
- Further reactivations will occur every ___ days from the last update date and time of the Ad Set. A larger interval gives the Ad Set time to "cool down".
- Each time an Ad Set is reactivated, its lookback history is cleared, but not its lifetime data. Reporting is never affected.
- You can further control which Ad Sets are selected for reactivation based on the lifetime CPI/CPA.
- You can also include Ad Sets which are set to manual pause, if they meet the criteria defined below.
Strategy and recommendations
By re-testing ads with strong lifetime performance, the system is able to revive good ads that may have been paused by rules due to a few days of poor performance.
Revival settings can be adjusted to reduce CPA or increase volume.
- Reduce CPA
- Revival frequency: Lower
- Number of revivals: Lower
- Lifetime CPA: Lower
- Increase volume
- Revival frequency: Higher
- Number of revivals: Higher
- Lifetime CPA: Higher
What should be my lifetime CPA limit?
We recommend setting this to the target CPA for the portfolio. It can be 10%-20% lower or higher than this depending on whether you are trying to reduce CPA or increase volume.